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About

No fieldwork.
Digital twins.

We explore product, pricing and advertising decisions with synthetic consumers, testing different possibilities to see how preferences change.

Together with Research Istanbul

Grounded in
field research.

Our joint studies provide a foundation for understanding consumer behaviour and a benchmark for simulation results.

We examine statistically defined profiles across scenarios, interpreting findings in the context of each study.

Explore our method
Team

The people behind the work.

A team working across economics, research and AI.

Ömer Ülgen

Ömer Ülgen

Co-founder

Studied AI at VU Amsterdam and Data Science at UvA. Specialises in data mining, visualisation, NLP and machine learning.

Kaan Hacıhaliloğlu

Kaan Hacıhaliloğlu

AI Engineer

Studied Physics at Boğaziçi and Data Science at Sabancı. Researches the security and interpretability of large language models, and built SCL’s AI infrastructure and research platform.

Can Selçuki

Can Selçuki

Co-founder

Studied Industrial Engineering at Bilkent and Economics at Bocconi. Former economist at the World Bank and CEPS, specialising in consumer trends and Türkiye’s economy.

Sinan Ülgen

Sinan Ülgen

Co-founder

Studied Computer Science and Economics at the University of Virginia and attended the College of Europe in Bruges. Managing partner at Istanbul Economics and an adviser on trade and technology governance.

Mehmet Kurt

Mehmet Kurt

AI Engineer

Computer Engineering graduate of Koç University. Works on machine learning, computer vision and AI-based systems.

Bahar Akbaş

Bahar Akbaş

AI Intern

Computer Science and Engineering student at Sabancı University. Works on full-stack development, AI, machine learning and large language model applications.

Let’s design your research together.

Let’s begin