1.32s
Average response time of a synthetic consumer
Test your Price Product A/B Package Conjoint Feature Campaign scenarios
with Synthetic Consumer Lab.
Synthetic Consumer Lab creates synthetic populations made up of digitally generated individuals with realistic demographic attributes, behaviors, and decision-making processes.
Generated personas
2,000k
3,000k
5,000k
6,000k
7,000k
10,300k
12,450k
20% vs last month
Demographic Segmentation
78%
-0.4%
Organic Search
Referral
Direct
10+
20+
30+
40+
20+
30+
40+
Completed Study
Demographic and Socio-Economic Attributes
Simulate consumer behavior to gain faster, cheaper, and more reliable insights.
Key Metrics
Synthetic Consumer Lab transforms the way you understand consumer behavior. With our always-available, fast, and secure AI-powered models and synthetic populations, you can track consumer behavior with exceptional precision.
2.5 TL
Prices starting from 2.5 TL to ask any questions to synthetic consumers you choose
Target Audience Testing
Create realistic simulations of your target audience using synthetic consumers, and instantly test ideas, pricing, new products, and more.
Focused
Easily create synthetic individuals with the exact target attributes you need — at any scale.
Fast
Engage with consumers who respond instantly.
Affordable
Access answers to any question, starting from just 2.5 TL.
Continuously Updated Model
The SCL model is fed with macro- and micro-level economic data that influence consumer behavior and is continuously updated.
Explore the core capabilities of our platform
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Use Cases
Explore the various application areas of our platform.
Pricing
Determine the optimal price for your product or service through pricing tests. Use synthetic consumers that reflect your target audience to identify the price points at which they are willing to purchase your product or service.
Demand Elasticity
Understand the demand elasticity of your products and services in the market, and design your campaigns accordingly.
Conjoint Analysis
Simulate real market competition dynamics through conjoint analysis and define your strategy against competing products or services.
Feature Analysis
Identify which features stand out in your products through feature analysis. Understand which existing or new features consumers are willing to pay more for.
Multiple-Choice Quantitative Research
Conduct large-scale multiple-choice quantitative studies with synthetic consumer groups to gain deeper insights into your products and services. Receive responses within minutes and access detailed analysis reports.
Focus Group - Single Room
Engage in real-time conversations with your selected target audience using the focus group method. Immediately access reports highlighting key comments, themes, and groupings.
Focus Group – Multiple Rooms
Segment your target audiences into subgroups based on selected characteristics and ask different questions to each group.
A/B Testing
Use A/B testing to understand which product or service options synthetic consumers prefer—and why. Explore consumer perception through open-ended questions, with support for image uploads.
Packaging / Design Testing
Create and test design variations interactively on the SCL platform and instantly measure synthetic consumer reactions. Identify which variations attract the most attention in real time.
Advertising & Campaign Testing
Use advertising and campaign testing to identify which promotions are most likely to succeed by engaging directly with synthetic consumers.
Accuracy Rates
Explore the various application areas of our platform.
Alcoholic Beverages
Dairy Products
Subscription-Based Services
Hygiene Products
*SCL accuracy rates are calculated by comparing surveys conducted with real individuals to their synthetic replications. This makes it possible to identify how much deviation the SCL model produces relative to real-world field data.
Start Today
Join the users benefiting from SCL and instantly ask any questions you want to the synthetic individuals you choose. SCL credits operate on a Person-Question system, where asking one question to one synthetic consumer costs 1 PQ (Person-Question).
Advantage Package
2.5₺ / Person-Question
Includes a quota of 50,000 Person-Questions. The price per token is 2.5₺ + VAT.
125,000₺ + VAT
- Significant cost advantages for large-scale research
- Greater capacity for data collection and analysis
- Faster access to research responses
- Faster access to research insights
Demo Account
0₺ / Person-Question
Experience the advantages of SCL—at no cost!
Free to Start
- Run SCL simulations without purchasing tokens
- Sign up and instantly receive 50 Person-Question credits
- Design your research using pre-built synthetic populations
- Ideal for exploring SCL’s core features
Enterprise Custom
Designed specifically for corporate clients aiming to use 100,000 Person-Questions or more, providing comprehensive and fast SCL analyses.
Custom Prices
- Suitable for large-scale and multi-layered research
- Custom reporting, analysis, and support services for your organization
- High-speed data processing and insight generation
- Flexible contract terms and custom pricing options
- Custom enterprise CRM
Most Popular
Starter
Starter
Usage-Based Pricing
4₺ / Person-Question
Only pay for the tokens you use!
Usage-Based Pricing
- Unlimited Usage
- Load as many credits as you need and run surveys instantly
- Ideal for small-scale tests and experiments
- Provides flexible budget management
- No commitments or minimum purchase requirements
Most
Preferred
Preferred
Starter Package
3.5₺ / Person-Question
Includes a quota of 20,000 Person-Questions. The price per token is 3.5₺ + VAT.
70,000₺ + VAT
- Entry-level advantage with a lower unit cost
- Suitable for medium-scale research
- Can be divided and used across different surveys as needed
- No expiration — ideal for long-term planning
Top Questions After 1,000 Simulations
The most frequently asked questions from other SCL users before getting started.
Synthetic personas are digital twins that resemble real consumers, built using demographic, socio-economic, and behavioral data inspired by real populations.
On the synthetic sampling screen, users can create personas with any combination of attributes they choose, or generate samples that match the population distribution of Turkey.
The synthetic individuals used by Synthetic Consumer Lab are not real consumers. They are fully simulated personas that exhibit behaviors and characteristics similar to real consumers.