This English translation is provided for convenience. The Turkish text is legally binding and prevails in case of any difference.
Provider details
The details of the provider of the service are set out below. In this Form and in the Distance Sales Agreement, the provider is referred to as "SCL" and the person purchasing the service as the "Buyer". A natural person who places an order by choosing the Individual option on the payment page is referred to as an "Individual Buyer" and is treated as a consumer; a person who places an order by choosing the Corporate option and declaring that they are purchasing the credits in the course of their commercial or professional activity is referred to as a "Corporate Buyer". Other defined terms used in this Form have the meaning given to them in the Distance Sales Agreement.
- Trade name
- SCL TEKNOLOJİ ARAŞTIRMA VE DANIŞMANLIK ANONİM ŞİRKETİ
- Business name
- Synthetic Consumer Lab (SCL)
- MERSİS number
- 0757108001900001
- Trade registry record
- İstanbul Trade Registry (İstanbul Ticaret Sicili), registration no. 1099510
- Registered office address
- Akat Mah. Hare Sk. 2. Söltaş Evleri K-8 Blok No: 16 Beşiktaş/İstanbul
- Telephone
- 0212 351 54 65
- [email protected]
- Website
- https://synthetic-consumers.com
- Professional chamber
- İstanbul Chamber of Commerce (İstanbul Ticaret Odası), https://www.ito.org.tr
- Intermediary service provider
- None. The contract is concluded directly with SCL; no intermediary service provider acts on SCL's behalf in concluding the contract. The processing of card payments is explained below.
Card payments are processed by iyzi Ödeme ve Elektronik Para Hizmetleri A.Ş. ("iyzico"). iyzico is not a party to the contract; its role is limited to collecting card payments securely.
Main characteristics of the service
SCL provides an online software platform (SaaS), accessed over the internet and developed for synthetic consumer research (the "Platform"). The Buyer creates their own surveys and research designs on the Platform; these studies are answered by synthetic participants generated by artificial intelligence models.
The subject of the contract is the purchase of Person-Question credits for use on the Platform.
- Person-Question: One synthetic participant answering one question is one Person-Question. For example, a study that puts 10 questions to 200 synthetic participants uses 2,000 Person-Question credits.
- Packages: Credits can be purchased under the Pay as you go, Starter package or Value package options, or on Enterprise terms set out in a written contract. The Person-Question unit price of each package and any minimum purchase quantity are shown on the Pricing page. The package and number of credits ordered are shown in the order summary.
- Demo account: Gift credits added to a free Demo account are not offered for sale and are not eligible for any refund.
- Order of use: Credits in the account are used in the following order: first, credits granted free of charge or as a gift; then purchased credits, starting with the oldest order.
Synthetic participants are not real people; their answers are the output of artificial intelligence models. The Platform's results are intended to support decision-making and do not guarantee any particular research or commercial outcome.
Nature of the Person-Question credit
A Person-Question credit is a prepaid right to use the service, redeemable only on the SCL platform. It is not electronic money, cannot be exchanged for cash and cannot be transferred to another account. Purchased credits do not expire.
When a study is run on the Platform, one Person-Question credit is deducted from the account for each question answered by each synthetic participant.
Price and taxes
The total price of the order, including all taxes, is shown in Turkish lira in the order summary on the payment page before the Buyer becomes bound to pay. The order summary sets out the selected package, the number of credits, the Person-Question unit price, value added tax (VAT, KDV) and the total price including VAT.
Current package and unit prices are set out on the Pricing page. On Enterprise terms, the price is set by the written contract between the parties. The price binding on the Buyer is the total price including VAT shown in the order summary at the moment the Buyer confirms the order.
As the service is provided entirely electronically, there are no shipping, delivery, installation or similar additional charges. If an instalment option is offered on the payment page and the Buyer chooses it, the total amount payable, including any instalment charge, is shown on the payment page before the payment is confirmed. No additional charge that has not been shown to the Buyer in advance will be requested.
Cost of using the means of distance communication
When the contract is concluded, no additional cost is charged to the Buyer for using the means of distance communication, other than the normal charges for the Buyer's own internet connection.
Payment and accepted means of payment
Payment is made through iyzico's secure payment page with a Visa- or Mastercard-branded credit card or debit card. If instalment options are offered, they are shown on the payment page. Under written contracts on Enterprise terms, the price may also be paid by bank transfer (havale or EFT) against an invoice.
Card details such as the card number, expiry date and security code (CVV/CVC) are entered only on iyzico's payment form. SCL does not see or store this information.
Pressing the "Confirm Order and Pay" ("Siparişi Onayla ve Öde") button on the payment page creates an obligation for the Buyer to pay.
As the service is provided electronically by adding the credits to the Buyer's account on the Platform, no delivery restrictions apply.
Performance of the service and adding credits to the account
Purchased Person-Question credits are added automatically to the Buyer's account on the SCL platform once iyzico confirms the payment. If a technical problem occurs, the credits are added within 24 (twenty-four) hours of payment confirmation at the latest. The service is provided entirely electronically; there is no physical delivery, shipping or return carrier.
Once the payment is confirmed, the order is confirmed on the Platform and by an e-mail sent to the e-mail address registered in the Buyer's account. If the credits do not appear in the account, the Buyer may contact [email protected] with the order details.
For orders that have been paid but whose credits are not added to the account within 24 hours of payment confirmation, the Buyer may request a refund of the amount paid; in that case the provisions under the heading "Cases in which a refund is made" apply. The right of an Individual Buyer under Article 16 of the Distance Contracts Regulation to terminate the contract and request a refund of the amount paid together with statutory interest is reserved.
Right of withdrawal
Under the Distance Contracts Regulation, a consumer has, as a rule, the right to withdraw from a service contract within 14 (fourteen) days of the day on which the contract is concluded, without giving any reason and without paying any penalty. An Individual Buyer who completes the order by giving the consent described below loses this right as soon as the credits are added to their account:
Person-Question credits are added to the Buyer's account immediately after payment confirmation, and the service is performed electronically. Before confirming the order, an Individual Buyer separately confirms that they agree to performance starting immediately, before the withdrawal period ends, and that they know they will therefore lose the right of withdrawal. Contracts concluded with this consent are contracts for which the right of withdrawal cannot be exercised under Article 15(1)(ğ) and (h) of the Distance Contracts Regulation (Mesafeli Sözleşmeler Yönetmeliği). Purchased credits are not refunded. The same rule applies to Corporate Buyers.
Before the credits are added to the account, an Individual Buyer may, within the withdrawal period, send a notice of withdrawal in writing to the e-mail or postal address given under the heading "Channels for notices and complaints"; in that case the amount charged is refunded to the card used for payment, in a single payment and without any cost or obligation to the Buyer, within 14 (fourteen) days of the notice reaching SCL at the latest.
As the service is performed electronically, there is no product to return and no carrier designated for returns.
Cases in which the right of withdrawal cannot be exercised, and the Buyer's consent
The relevant sub-paragraphs of Article 15(1) of the Distance Contracts Regulation read as follows (unofficial English translation):
- (ğ) "Contracts for services performed instantly in an electronic environment or for intangible goods delivered instantly to the consumer."
- (h) "Contracts for services whose performance has begun with the consumer's consent before the withdrawal period expires."
The Buyer gives the consent under sub-paragraph (h) on the payment page by ticking a checkbox that is not pre-ticked and is presented separately from the confirmation of the Pre-Contract Information Form and the Distance Sales Agreement; this consent is also obtained for orders placed with the Corporate option. The order cannot be completed without this consent.
Once an Individual Buyer has placed the order with this consent and iyzico has confirmed the payment, performance of the service begins, and the right of withdrawal is lost, as soon as the credits are added to the Buyer's account. The consent is recorded together with the date and time, IP address, account details and the version of the text consented to, and is also included in the order confirmation e-mail.
The current text of the Regulation is available on mevzuat.gov.tr.
Cases in which a refund is made
In the following cases the amount concerned is refunded to the card used for payment, in a single payment and without any cost or obligation to the Buyer, within 14 (fourteen) days of SCL receiving the request:
- amounts charged in error or more than once;
- for orders that were paid but whose credits were not added to the account within 24 hours of payment confirmation, the amount paid, at the Buyer's request;
- if the service cannot be provided for reasons attributable to SCL, the price of the unused credits.
Credits spent on runs that could not be completed because of a technical error on SCL's side are restored to the account. These provisions do not limit the Buyer's mandatory rights under Consumer Protection Law No. 6502 and related legislation.
SCL permanently closing the Platform or permanently ceasing to provide the service is a case in which the service cannot be provided for reasons attributable to SCL. In that case, and, for Individual Buyers, where performance of the service becomes impossible for any other reason, SCL notifies the Buyer by e-mail within 3 (three) days of becoming aware of the situation and refunds the price of the unused credits within 14 (fourteen) days of the notification at the latest, without waiting for the Buyer to make a separate request.
If SCL terminates the contract because the Buyer has seriously breached their essential obligations under the Distance Sales Agreement, the price of the unused paid credits is likewise refunded to the card used for payment within 14 (fourteen) days of the termination date at the latest, except where fraud has been established by a decision of a competent court or through legal process.
The price of unused credits is calculated on the basis of the unit price including VAT actually paid in the order in which those credits were purchased. If, because of the time that has passed since the payment, the amount cannot be refunded to the card through iyzico, SCL informs the Buyer by e-mail and makes the refund within the same 14 (fourteen)-day period, by a method appropriate to the means of payment used, at no cost to the Buyer and in a single payment. Refund requests are sent, together with the order details, to the e-mail or postal address given under the heading "Channels for notices and complaints". The time it takes for the refund to appear on the card depends on the processing times of the bank that issued the card. Further details are set out on the Delivery and Returns page.
Channels for notices and complaints
All notices relating to the contract (including notices concerning the right of withdrawal), refund requests, complaints and objections may be sent to SCL through the channels below. There is no separate contact address for complaints.
- E-mail: [email protected]
- Post: SCL TEKNOLOJİ ARAŞTIRMA VE DANIŞMANLIK ANONİM ŞİRKETİ, Akat Mah. Hare Sk. 2. Söltaş Evleri K-8 Blok No: 16 Beşiktaş/İstanbul
- Telephone: 0212 351 54 65. Notices that require a written record should be sent by e-mail or post.
SCL records and reviews each application it receives and informs the Buyer of the outcome in writing by e-mail within 20 (twenty) days of receiving it at the latest. An Individual Buyer who is not satisfied with the outcome may use the routes set out under the heading "Dispute resolution".
Deposits and financial guarantees
The Buyer is not required to pay any deposit or provide any other financial guarantee.
Technical protection measures and compatibility
- Access to the Platform is provided by logging in to the user account created by the Buyer. The login details for the account are personal to the Buyer.
- Credits can be used only in the account in which they were purchased and cannot be transferred to another account. The volume of studies that can be run on the Platform is limited by the number of credits available in the account.
- The Platform is used through an up-to-date web browser, and an internet connection is required to use it.
Dispute resolution
An Individual Buyer may submit complaints and objections, within the monetary limits announced each year by the Ministry of Trade, to the Consumer Arbitration Committee (Tüketici Hakem Heyeti) where they reside or where the consumer transaction took place (also electronically via e-Devlet); for disputes above these limits, they may bring an action before the Consumer Court, provided that mediation has first been sought under Article 73/A of Law No. 6502.
Electronic applications to the Consumer Arbitration Committee can be made through the e-Devlet Gateway. The dispute resolution routes that apply to Corporate Buyers are set out in the Distance Sales Agreement.
Nature and confirmation of the Form
This Pre-Contract Information Form is an integral part of the Distance Sales Agreement. The information in the Form cannot be changed unless the parties expressly agree otherwise.
Before placing the order, the Buyer confirms on the payment page, by ticking a checkbox that is not pre-ticked, that they have read and approve this Form and the Distance Sales Agreement. The order cannot be completed without this confirmation.
After the order, the Form, completed with the order-specific information (Buyer details, package, number of credits and total price including VAT), is sent to the Buyer's e-mail address together with the Distance Sales Agreement. The Buyer can keep and print this copy.
Information on the personal data processed during and after the order is set out in the Privacy Policy and in the KVKK Privacy Notice.
Form version: Version 1.0, 7 October 2026.