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Studies

Project Synthetic

We work to make consumer and market research more accessible, transparent and affordable. Here, we share the methods and findings of our research with synthetic consumers for everyone to explore.

Cosmetics · Home care · Personal care

Purchase decisions:
price, trust and habits

Expectations of smudge-free mascara, mark-free fabric spray, price and protection for roll-on. We paired preferences with willingness to pay from the same people.

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600 synthetic consumers · 3 separate panels · 10 survey questions

Expectations that stand out in preferences
Volumizing Mascara76%Prioritize resistance to running and smudging
Home and Fabric Spray48.5%Prioritize leaving no stains or marks
Antiperspirant Roll-on43%Prioritize an affordable price

Each product was evaluated in a separate panel of 200.

Snacks / Price sensitivity

Price elasticity
in the chocolate sector

Cocoa sandwich cake and hazelnut wafer. For both products, we examined price acceptance, sharp drops in demand and willingness to pay by segment.

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13tested prices
across two product formats

1,000 synthetic consumers · 12 segments
Product details, demand curves and expected revenue.

What changed?

Review count, rating and tone.

What was measured?

Willingness to pay and expected demand.

How should it be read?

These findings apply to the product and scenarios in this study.