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Articles — 16 papers

The academic reference hub.

The literature behind the synthetic research thesis: summaries of studies on consumer behavior, large language models, and simulation — an open archive for researchers, students, and professionals.

01 MatrAIx: Simulating the World with 8.3 Billion Persona Agents A population-scale simulated-user evaluation infrastructure that tests AI systems and digital products with 8.3 billion persona records and 1,010 reusable tasks. 02 Beyond Demographics: Aligning Role-playing LLM-based Agents Using Human Belief Networks Alignment of LLM agents with human behavior: the impact of demographic information and belief networks on opinion imitation accuracy. 03 Do LLM Agents Exhibit Social Behavior? LLM behavior in social interactions: the role of group identity, reciprocity mechanisms, and chain-of-thought processes in predicting social behavior. 04 Enhancing LLM Decision-Making with Factor Profiles and Analogical Reasoning (DEFINE) Rational decision-making by LLMs in financial scenarios under uncertainty: improving decision accuracy and transparency through factor profiles and historical analogy. 05 Large Language Models as Simulated Economic Agents: What Can We Learn from Homo Silicus? The capacity of LLMs to imitate human agents in behavioral economics experiments: model diversity, endowment effects, and experimental reproducibility. 06 Large Language Models as Subpopulation Representative Models: A Review Using LLMs as subpopulation representative models (SRMs): potential for measuring public opinion and a risk–benefit assessment. 07 Large Language Models Empowered Agent-Based Modeling and Simulation: A Survey and Perspectives The role of LLMs in agent-based modeling and simulation (ABMS): transforming simulation paradigms through human-like intelligence and behavior. 08 LLM-Based Doppelgänger Models: Leveraging Synthetic Data for Human-Like Responses Learning and imitating individual opinions with an LLM-based Doppelgänger model: accuracy, heterogeneity, and single-device feasibility. 09 LLMs and Generative Agent-Based Models for Complex Systems The capacity of LLM agents to imitate human-like behavior across multiple social systems and the modeling of complex social dynamics using Generative Agent-Based Models (GABMs). 10 LLMs’ Ways of Seeing User Personas LLMs’ ability to perceive and interpret user personas: the impact of cultural context and the capacity to reconstruct demographic profiles. 11 Reduce Disparity Between LLMs and Humans: Optimal LLM Sample Calibration Calibration of LLMs across demographic groups: human alignment and transferability using Human Mimicry Calibration (HMC). 12 Two Tales of Persona in LLMs: A Survey of Role-Playing and Personalization Persona usage in LLMs: the distinction between role-playing and personalization, application domains, and personality assessment methods. 13 Using Large Language Models to Simulate Multiple Humans and Replicate Human Subject Studies The capacity of LLMs to simulate human behavior across classical experiments and diverse demographic profiles: model scale, demographic variation, and hyper-accuracy effects. 14 Analyzing Brand Perception in LLMs Evaluating how biased and how consistent LLMs are toward brands. 15 Can LLMs Capture Human Preferences? The ability of LLMs to imitate human preferences and the effects of language and chain-of-thought methods. 16 Comparing Traditional and LLM-based Search for Consumer Choice: A Randomized Experiment Examining the effects of LLM-based search systems on efficiency, accuracy, user perception, and error handling compared to traditional search, and the role of confidence cues.
Each article links to the full text of its source.
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