At Synthetic Consumer Lab SCL , we are redesigning the future of consumer research.
We simulate synthetic populations that align closely with real consumer behavior, enabling companies to obtain insights faster, more affordable, and more reliable.
Synthetic Consumer Lab combines advanced large language models (LLMs) with continuously updated macro- and micro-economic data to simulate consumer habits with high accuracy.
With SCL, you can run pricing tests, analyze product features, study brand loyalty, or conduct in-depth focus groups.
Our Mission
Our vision is a future where consumer research is conducted faster, at lower cost, and with higher accuracy. By combining artificial intelligence with economic intelligence, we enable companies to understand consumer preferences in advance, adapt quickly to market changes, and test new ideas in real time.
Our Team
Our team provides the analytical expertise, strategic guidance, and operational support you need to shape your projects with accurate and actionable insights.
Ömer Ülgen
Kaan Hacıhaliloğlu
Can Selçuki
Sinan Ülgen
SCL Features
Create realistic simulations of your target audience and instantly test ideas, price points, new products, and more.
Create Any Population You Need
Use the SCL interface to generate personas with the exact attributes you want. From their social media habits to the city they live in — every detail is defined by you.
Design Research in Minutes
Run simulations in just minutes to find the optimal price for your product or the best version of your content or idea.
Test Different Scenarios
Synthetic Consumer Lab enables you to run the same questions across different scenarios each time you perform a simulation.
Get Instant Insights
Access the answers to your research questions instantly.