Analyzing Brand Perception in LLMs
Evaluation of bias and consistency levels in LLMs toward brands.
The Doppelgänger model can reproduce opinions not only at the group level but also at the individual level with strong fidelity.
Surveyed LLMs (0.46 / 0.65 accuracy) and commercial models showed insufficient performance in individualized imitation.
Predictions based solely on metadata were weak and biased, underscoring the importance of conversational data.
The model learned effectively even with an average of 21 conversation samples per individual.
The approach provides a powerful tool for capturing individual-level heterogeneity and generating personalized responses.
LLM Models: 5
Synthetic Data: 5
Method: 5
Speed: 4
Ethics: 2
Accuracy: 5
Demographics: 2
If you would like to access more detailed information about this article, click here to view the supplementary material.