Home and Fabric Spray
Mark-free use is followed by affordable pricing among the priorities for fabric spray. In the hard-to-wash textiles scenario, 54.5% prefer washing whenever possible.
26 people are unwilling at every tested price; these responses are excluded from the average.
Mark-free use stands out in fabric spray preferences.
Average willingness to pay is higher in the group prioritizing mark-free use. Messaging that explains when to use the product where washing is impractical could be tested.
Priorities and willingness to pay
The comparison shows averages for two groups choosing different options in the same panel.
Based on the feature considered most important when choosing the product.
- Prioritizing no marks82/97 responses with a WTP value
- 258 TL
- Prioritizing price57/66 responses with a WTP value
- 197 TL
Expectations behind the choice
Most important feature when choosing home and fabric spray
Single choice · 200 responses
- Leaving no stains or marks on fabric48.5% · 97 people
- Affordable price33% · 66 people
- Long-lasting scent9% · 18 people
- Not damaging fabric texture6.5% · 13 people
- Leaving a fresh and pleasant scent2.5% · 5 people
- Providing a pleasant and fresh scent0.5% · 1 people
Primary use
Single choice · 200 responses
- Briefly freshening the air in a room57% · 114 people
- Freshening curtains, sofas and other home textiles33.5% · 67 people
- Refreshing bedding and bed linen7.5% · 15 people
- Keeping linen cupboards or drawers fresh2% · 4 people
- Freshening clothes before everyday use0% · 0 people
Preferred way to refresh hard-to-wash textiles
Single choice · 200 responses
- Would prefer to wash the item whenever possible54.5% · 109 people
- Tested home and fabric spray26.5% · 53 people
- Would use a homemade natural solution7% · 14 people
- Room fragrance / general-purpose spray6.5% · 13 people
- Another brand’s fabric spray4% · 8 people
- Would use none of them1.5% · 3 people
Explore acceptance rates by price
The chart shows the share accepting each price. Those accepting a higher price are also counted at lower prices.
Percentages are based on all 200 people in the study.
- 87%149 TL
- 69.5%199 TL
- 51%249 TL
- 30.5%299 TL
- 13%349 TL
Show results as numbers
| Price | People accepting | Share of the panel |
|---|---|---|
| 149 TL | 174 / 200 | 87% |
| 199 TL | 139 / 200 | 69.5% |
| 249 TL | 102 / 200 | 51% |
| 299 TL | 61 / 200 | 30.5% |
| 349 TL | 26 / 200 | 13% |
Those accepting the highest price may be willing to pay more; prices above this level were not tested.
How should the results be read?
Study scope
The same people in a panel of 200 synthetic consumers answered the preference questions and price test. The panel contains female and male profiles. Brand and persona names are anonymized.
Shares and averages
Preference percentages use the panel of 200 as their base. WTP averages use only responses with a WTP value; other responses were not treated as zero. Each group average shows responses with a WTP value / total group size.
How should the price results be read?
Those accepting a price are also counted at lower prices. Percentages are based on everyone in the panel. The highest tested price may not be the most someone is willing to pay.
Limits of the findings
Results represent this product’s synthetic panel and are not a forecast of actual sales. Differences between groups do not prove that a preference increases willingness to pay.