Quick Research

How it differs from New Research

New Research sets up a study from scratch. Quick Research combines two ready-made parts: a population and a survey. A population is a saved group of synthetic consumers (personas); a survey is a saved question or price design.

For details, see Starting a new study.

When to use it

• To re-run the same survey on another population and compare the two populations’ responses.
• To run another survey on the same population. Because the personas stay the same, you can compare the two studies directly.

Use New Research if you need to create a new population or change the survey, or if you want to run a Comparison, Real-Time Focus Group or Ad Test. These three methods have no saved surveys, so you cannot run them in Quick Research.

Before you start

• You need at least one population. Populations are created in the New Research flow; see Creating a population.
• You need at least one saved survey. Saved surveys are listed on the LIBRARY › Surveys page; see Survey library and question design.
• Only records you can see are listed. Members see their own populations and surveys; an organisation admin sees every record in the organisation. If a teammate’s survey is missing from the list, contact your admin.
• You need enough credits. If the estimated credits exceed your balance, the Start button is disabled.

Starting the study

1. In the sidebar, click Quick Research in the WORKFLOW group. The selection card opens, with an empty area titled Select Population below it.
2. Choose the vertical from the Research Type list. The default is General Research; the list also includes other active verticals such as Fashion.
3. Choose a population in the Population field. Each row shows the population’s name and number of personas, with its creation date and record ID underneath.
4. In the Survey Selection field, choose the survey to run. The list shows multiple-choice and price surveys together, with the most recently updated survey at the top. Each row shows the survey type (e.g. Multiple Choice, WTP) and the number of questions, features or prices.
5. Check the cards that open: Experiment Summary, the population card (Population, Person Count, Research Type) and Survey preview. For multiple-choice surveys, this last card shows the questions and options; for price surveys, it shows the Product Name, Features, competitors and Price Ladder.
6. If you want to look at the population’s demographic distribution, click Population Details. The Hızlı Araştırma’ya Dön (Back to Quick Research) link on the detail page takes you back with your selections kept.
7. Read the Credit Usage value on the Experiment Summary card and click Start. While the request is being sent, the button reads Starting….
8. The progress screen (Experiment Processing) opens. When the study finishes, the message Your analysis is ready appears and the report opens automatically about 3 seconds later.

Settings and limits

Survey types and methods

You do not choose a method separately; the survey’s type determines which method the study runs.

Surveys you can run in each vertical

Populations are not shared between verticals: with Fashion selected, only Fashion populations are listed.

When the Start button is disabled

In the last two cases, one of these red messages appears below the Experiment Summary card:

• “This survey type cannot run in vertical research. Pick General Research, or choose another survey.”
• “The Ad Testing vertical does not support this survey type. Choose another survey.”
• “The selected population is not ready for this survey type. Choose another population or survey.”

Defaults applied

• Study name is the survey’s title; this is the name reports show.
• Personas are the same as those in the population; no new personas are generated. The number of personas is the population’s Person Count and cannot be changed.
• Target audience description carries over from the population to the new study in General Research.
• Product name and brand come from the survey for price surveys in General Research. If the survey has no brand, the population’s brand is used.
• The survey is linked to the study, not copied. Both the survey and the population stay unchanged.
• Priority Ranking in Fashion shows 4 features in each question set, and every feature appears in at least 3 question sets.
• Competitive Analysis in Fashion extends the price ladder upwards by about two-thirds of its width (the difference between the highest and lowest price). If the highest competitor price is higher still, the ladder extends up to that price.

How credits are calculated

Credit Usage shows two numbers: first your balance, then this study’s estimated cost. For example, “1.250/400” means your balance is 1,250 credits and the study will use about 400 credits. Credits are deducted from the balance shown in the sidebar as Remaining credits:.

The estimate uses these formulas:

Examples:

• Multiple-choice survey with 8 questions, 200 personas: 200 × 8 = 1,600 credits in General Research, 200 × 5 = 1,000 credits in Fashion.
• Feature Value Analysis, 5 price points, 3 features, 100 personas: 5 + (5 + 5) × 3 = 35; 100 × 35 = 3,500 credits.
• Feature (MaxDiff), 10 features, 100 personas: 10 × 3 ÷ 4 = 7.5, rounded up to 8; 100 × 8 = 800 credits.
• Competitive Analysis survey in Fashion, 7 price points from ₺100 to ₺400 in ₺50 steps, 100 personas: the ladder extends to ₺600 and has 11 prices; 100 × 11 = 1,100 credits.

Credits are deducted from your balance after the study’s responses have been generated; a study that fails without generating responses costs no credits. Your balance is checked again when the study starts; if it is insufficient at that point, the study fails. The balance is checked once more when credits are deducted; Credits explains what happens if other studies have spent your balance in the meantime.

The credits deducted can differ from the estimate in three cases. For WTP, Feature Value Analysis, Feature (MaxDiff) and Choice Based Conjoint (CBC) surveys in General Research, credits are based on the number of responses the study produces (1 credit per response) and can differ slightly from the estimate. For Dynamic Conjoint surveys in General Research, the estimate is personas × price points and your balance must cover that amount, but the credits deducted are 1 credit per persona. For Dynamic Conjoint surveys in Fashion, the credits deducted are 2 credits per persona higher than the estimate. For details, see Credits.

Finding the results

Every start from Quick Research creates a new, separate study. On the progress screen, the status changes from PREPARING to RUNNING and then SAVING. The study keeps running in the background even if you leave this screen.

When the study completes, the report opens automatically; the screen also has Go to Reports and New Study buttons. You can reach the report later from two places:

• The ANALYSIS › Reports page.
• The Linked experiments list, which opens when you click the Linked experiments card on the population’s detail page.

The report’s sections and Excel file are the same as for a study started from New Research with the same method. See Reading a report and Exporting and downloading.

If the study fails, the screen shows Experiment Failed. Common causes are an insufficient balance when the study starts, a population that is not ready, or a selected survey with an empty price ladder or feature list. Once you have fixed the problem, start the study again from Quick Research.

A study started in General Research can also fail while the report is being prepared, after the responses have been saved; in that case the credits have already been deducted and are not refunded automatically. If you start again from Quick Research, a new study is created and credits are deducted again. For WTP and Feature Value Analysis surveys, click Back to Preview instead and restart the study on the page that opens: only the report is rebuilt from the saved responses, and no credits are deducted a second time. For other surveys, send a request in the Billing category from the Support page before you restart.

Tips and common mistakes

• Check the preview. You can also select a survey with an empty price ladder or feature list; the estimate may show 0 credits, but the study will fail. If the Survey preview card says “No price data” or “No features defined”, choose another survey.
• Your selections are restored only once. Your selections come back when you return from the Population Detail page with the Hızlı Araştırma’ya Dön link. If you go back through the sidebar or reload the page, the form opens empty.
• Tell reports apart. If you run the same survey on several populations, the reports have the same name. Tell them apart by their dates or through the population’s Linked experiments list.
• Use New Research to change the survey. In the design step of New Research, start from a saved survey: Import from Saved Survey for multiple-choice surveys, Select from Saved Surveys for price surveys.
• You can have Argus prepare the study. Argus, SCL’s AI research assistant, can prepare a study on this screen, but it asks for your approval before starting it. See Approvals and Autopilot.

Related pages

• Starting a new study
• Survey library and question design
• Population library
• Reports
• Credits